The right colour for your logo sends the right message to people and depending on what the message is, the colours vary. Some work together better than some and sometime you should have the right mix of more than one colour so you don't vary to much of the message you want to get across.
The colours also work when there aren't to many and the colours go together and they describe what the logo is for ( music channel, kids channel, film channel)
< http://img.usabilitypost.com/0809/brand_colors.jpg
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